| Beyond
black-scholes
A new model for valuing employee stock options.
By Alan
White, the Peter L. Mitchelson/SIT Investment Associates Foundation
Professor of Investment Strategy, Rotman School of Management, University
of Toronto.
For
many years companies have included some sort of equity as part of
the compensation package for senior management. In some cases, management
is given regular equity or some form of restricted shares. The restriction
usually prohibits the sale of the shares. The objective of this
sort of compensation package is to align the interests of management
with the interests of stockholders. Investors want the share price
to rise, and so does the manager if a big part of his compensation
is in the form of shares that he cannot sell. The value of the shares
issued to the manager is included in the compensation expense on
the income statement, reducing the reported net income. A popular
alternative to the use of equity as managerial compensation is the
Employee Stock Option (ESO).
Employee stock options
In its most basic form an ESO is a call option on the stock of the
issuing corporation that allows the option holder to buy a share
for a fixed price. The fixed price is called the exercise price.
If the stock price rises above the exercise price before the option
expiry date, the employee can exercise the option and buy a share
from the company for less than the then current price. By doing
this, the employee captures a gain equal to the difference between
the market price of the stock and the price at which he bought the
share, the exercise price. This gain can be monetized by selling
the recently acquired share in the market. If the stock price never
surpasses the exercise price during the life of the option, the
option expires worthless. ESOs provide the same sort of alignment
of interests as restricted share issues since the management collects
a payoff only if the stock price rises above the exercise price.
The accounting treatment of the use of ESOs as compensation is the
same as the treatment of the share compensation: the value of the
option appears as part of the compensation expense on the income
statement. The distinction, however, was that until fairly recently
the value of the options was considered to be zero at the time that
they were issued. The basis for this view was that the exercise
price for the option was set at or above the stock price on the
day of issue. As a result, if the option holder exercised the option
immediately, he would end up paying a price for the share that is
at least equal to the market price so no gain could be earned. Potential
future gains or profits from the exercise of the options were considered
to be just that, potential.
At
the same time that corporate accountants and their auditors were
assigning zero value to ESOs, an active market in traded options
on stock was developing. In this market it was plain to see that
investors did assign a positive value to stock options even if the
exercise price was at or above the current stock price. Further,
the traded options had positive value in all cases, even if the
option holder was precluded from exercising it until some distant
future date. In some cases the option value was a substantial fraction
of the stock price.
This dissonance between what was being observed in capital markets
and what was being reported in corporate financial statements led
investors to conclude that the corporations were understating the
level of managerial compensation and overstating the company’s
net income. From about 2000 to 2004 there was growing demand from
the investment community that corporations assign some sort of value
to the ESOs being issued to the employees. Many companies bitterly
opposed this proposed change, particularly high-growth companies
in the technology sector. These companies often had little current
income and were using ESOs as a primary source of compensation for
their employees. Changes to the accounting rules would have a dramatically
negative effect on their reported performance. Finally, under pressure
from the investment community, accounting rules regarding the initial
value of an ESO were changed in 2005. The new reporting rules required
the corporation to report an expense equal to the value of the new
ESOs being issued.
The big question is, what is the value of a newly issued ESO? Call
options trade in capital markets and the market price is an indication
of the value that investors assign to the option. However, ESOs
differ from the traded call options that one might normally encounter
in many ways. A typical ESO has a life of five to 10 years. The
exercise price is usually set equal to the stock price on the day
the ESO is issued. There is a vesting period of from one to five
years during which the option cannot be exercised. The option cannot
be sold, and if the employee leaves the firm before the option is
exercised the option is terminated. Traded options usually have
a life of less than one year, and there are usually no restrictions
on when the option can be exercised and when the option can be sold
to someone else.
The longer life of the ESO tends to increase its value relative
to traded options. However, the vesting period, the possibility
that the employee will leave the firm before the option is exercised,
and the inability to sell the ESO all tend to lower its value. In
some cases the effect of the restrictions on an ESO on its value
are subtle. For example, the reason that the inability to sell the
option reduces its value is that, should the employee need cash,
the only way to achieve this with the ESO is to exercise the option.
This may lead to cases in which the option is exercised in less
than ideal circumstances. If it were possible to sell the option,
the employee could monetize the asset by selling it to someone who
was able to wait until a more propitious moment to exercise it.
Figure
1 illustrates the effect of these restrictions on a typical company.
In this example the ESOs last for 10 years and one-quarter vest
on each of the first four anniversary dates. In a perfect world
in which the options could be sold there would be no exercises until
the last year of the option life. If the issuing firm paid no dividends
there would be no exercise before maturity, month 120. However,
as Figure 1 shows, there are clear bursts of exercise on the vesting
dates as well as exercises taking place at a lower rate throughout
the life of the options. This presumably reflects employees’
need for liquidity that can only be achieved by exercising their
options. The bursts of exercises on the vesting dates are a result
of pent-up demand. Figure 1 also shows the number of options that
are cancelled due to employees leaving the firm. In the first two
years, as many options get cancelled as get exercised.
Valuation
approaches
The most common approach to estimating a value for an ESO is to
use some variant of the Black-Scholes option pricing model. This
is the most commonly used model for valuing traded stock options
and has been found to be so reliable that it is often used to determine
opening prices for new option issues. This model bases the option
price on four market variables: the stock price, the interest rate,
the company’s expected dividend yield, and the stock price
volatility; and two contractual characteristics: the option exercise
price and the time to option expiry.
In using this model to value ESOs, the stock price, the exercise
price and the interest rate are not usually in dispute because they
are easy to observe and, in the case of the interest rate, have
little effect on the option value. The dividend yield is almost
invariably set equal to the firm’s historic dividend yield.
To do anything else would be equivalent to a statement from management
about plans to change the dividend in the future. However, the stock
price volatility and the life of the option are difficult to determine.
The stock price volatility, a measure of how variable the stock
price is, is contentious because the life of the ESO is so long.
We know how volatile the stock price has been in the past and we
can infer from the prices of traded options the market’s view
of how volatile it will be in the near future. But there is great
uncertainty about how variable the stock price will be over the
next five or 10 years. Forecasting long-term volatility can be a
particular problem for high-growth companies where the stock price
is very volatile during the growth phase but becomes less variable
as the business matures. In practice, most companies measure how
volatile the stock price has been over the last three to five years
and use this volatility when estimating the value of the ESO.
The effective time to option expiry is also contentious. The time
to expiry of the ESO is clearly defined by the contract. In the
case illustrated in Figure 1, it is 120 months or 10 years. In theory,
no one should exercise their options before the maturity date but
as Figure 1 shows, many employees do. To reflect this behaviour
it is common to choose the effective time to maturity so that it
is less than the contractually specified time but longer than the
vesting period, since it is not possible to exercise the option
before the end of the vesting period. How the effective life is
chosen varies widely across different companies.
For
companies with a history of issuing ESOs it is possible to look
at the historic behaviour of employees to try to estimate how long
they held their options before exercising. The problem with this
is that the exercise behaviour is inextricably linked with the stock
price performance. If in the past the stock price rose rapidly,
the outstanding options quickly moved into the money and it was
possible for employees to capture large gains by exercising early.
In these circumstances the historic behaviour usually shows that
the effective option life was very short. If the historic stock
price performance was weak, the possible gains from early exercise
of the options were small or non-existent. In this case the historic
behaviour shows that employees held their option until close to
maturity, resulting in a long effective life. In the end, how long
employees held their options before exercising in the past tells
you more about the past stock price performance than it does about
how employees will behave in the future.
There
is no clearly correct way of determining how much the option life
should be shortened to reflect the restrictions that employees face.
In most cases, the effective life is chosen to be somewhere between
one-third and two-thirds of the contractual life. Table 1 illustrates
the effect that different choices of volatility and option life
can have for an ESO. The case considered is a newly issued ESO with
a life of 10 years. The stock price and exercise price are $20,
the firm pays no dividends, the interest rate is 5% and the stock
price volatility has been 30% over the past three years. The table
shows the effect of increasing or decreasing the volatility by 10%
as well as the price reduction that arises if the life is shortened
from 10 to six or three years. Roughly speaking, changing the volatility
by 10% changes the price by 10 or 15%. Reducing the option life
to one-third of the contractual life cuts the option price approximately
in half. The results of negotiations between management and accountants
about what the appropriate volatility and option life should be
in a case such as this might result in a reported option price of
about $6.50. This would be based on using a volatility close to
the historical volatility and an option life somewhere between three
and six years.
Different companies exhibit different levels of aggressiveness in
estimating the volatility and option life. Most companies base their
volatility on history. Unless there has been a recent dramatic change
in the nature of the business, it is difficult to explain why the
stock price will be significantly more or less volatile in the future
than it was in the past. A reasonable choice of the option life
is much more difficult to determine but investors should take a
close look at any firm that uses a very short effective life when
valuing their ESOs.
An alternative valuation model
To help deal with the uncertainty about the effective option life,
John Hull and I developed a variant on the Black-Scholes model in
which the employee exercises the option as soon as the stock price
rises by some predetermined amount or at maturity if the critical
threshold is never reached.1 The purpose of
this approach is to try to capture the relation between exercise
behavior and increases in stock price in a simple way.
With this approach, the question of how to choose the effective
option life is replaced with the question of how do we choose the
stock price threshold at which the options will be exercised. Fortunately
this new question is easier to answer. You just measure the average
stock price at which all exercises before the ESO maturity took
place. This is equivalent to measuring the average gain that employees
earn when they exercise their ESOs before the expiry date. Experience
has shown that most employees exercise their ESOs when the stock
price has risen to between 1.5 and three times the strike price.
Recently, Institutional Shareholders Services, a vendor of corporate
governance solutions, has started a service that uses this model
along with standardized approaches to estimating volatility, interest
rates and dividend yields to produce standardized values for ESOs
issued by all firms. This approach does not result in truth but
it does allow comparisons across firms. Further, if a company’s
reported value is materially different from this standardized value,
it is worth considering whether the assumptions that the corporation
is making are reasonable.
A
market-based solution
Some companies are dissatisfied with any of the modelbased valuation
approaches that, in their opinion, produce option values that are
far too large. In response they have tried to develop a market-based
solution for determining the value of the ESOs that they issue.
This is more difficult than it might appear.
In 2006, Cisco Systems was the first to discuss this possibility.
They proposed issuing options with the exact terms of the Cisco
ESOs to be sold to a group of institutional investors. The price
that the investors paid for the options would provide some direct
market evidence of the market value of the ESOs. The Cisco proposal
was rejected by the SEC on the grounds that the restrictions on
who might buy the options could lead to under-pricing of the options.
However, it seems equally likely that an attempt like Cisco’s
could lead to market prices that are too high. One of the main differences
between ESOs and regular options is that the holder of an ESO cannot
sell his option. In order to monetize any gain, the option must
be exercised. This non-marketability constraint is difficult to
regulate when options are sold to non employees. In the derivatives
world, contracts are created by the sellers and then sold to the
buyers. As a result, while it may be possible to prevent option
holders from selling the ESO that they have bought, it is almost
impossible to stop them from selling an identical option they have
created. In this case the investor has bought an ESO and sold an
identical option, resulting in a net zero position. When the buyer
of the option exercises it, the investor exercises the ESO that
he originally bought from the firm. Further, as a result of the
sale, the investor has received the value of the option, effectively
circumventing the non-marketability constraint. With this constraint
removed, the option becomes more valuable.2
Recently Zions Bancorporation, a Utah-based financial institution,
developed an alternative approach to determining a market value
for ESOs. The approach uses a security known as an Employee Stock
Option Appreciation Right Security (ESOARS). This security is designed
to provide the investor with a payoff equal to the average payoff
to all ESO holders. Every time an ESO holder exercises an option
he captures a gain equal to the difference between the stock price
and the exercise price. The ESOARS holder receives a payment equal
to that gain divided by the total number of ESOs issued.3
For example, if the exercise price is $10 and one-third of all the
ESOs are exercised when the stock price is $15, one-third when it
is $20, and one-third are not exercised, the ESOAR-holder receives
two payments: one payment is $1.67 (one-third of the $5 gain) and
one is $3.33 (one-third of the $10 gain).
The ESOARS are sold via a Dutch auction.4
As a trial of the strategy Zions held an initial auction in June
2006. Following the success of the trial auction, the SEC was approached
to gain approval for the process. The SEC concurred with this basic
framework for valuing ESOs but indicated that auctions would be
considered on a case-bycase basis in order to ensure that the process
resulted in a fair price.5 On May 4, 2007,
Zions conducted a second auction of ESOARS and is currently waiting
to learn whether or not the SEC will accept these results as a means
of valuing the Zions ESOs.
This recent auction provides some very preliminary insights into
the market value of ESOs. The Zions ESOs underlying the ESOARS are
seven-year options, of which one-third vest at the end of each of
the first three years. In the past, Zions has used the Black-Scholes
model to estimate the value of their ESOs. In 2006, the factors
that went into the option value calculation were a dividend yield
of 2%, an interest rate of 4.95%, a stock price volatility of 18%
and an option life of 4.1 years. The stock price and exercise price
of the options were $81.14. Plugging all these parameters into a
Black-Scholes calculator resulted in a value of about $15 for the
2006 ESO.
For the most recently issued ESO, the exercise price was set to
the closing stock price on May 4, 2007, $83.25. The historic volatility
of Zions’ stock based on the past three ears of stock prices
is 16.5%. If we maintain the other assumptions used in the 2006
valuation exercise, the Black-Scholes value of the ESO would be
$14.21. The market clearing price in the ESOARS auction was $12.06,
about 15% lower than the model value.
The
end of the debate?
This first attempt at producing a market estimate of the value of
an ESO provides a certain degree of support for the model based
approach to valuing the ESOs. The market clearing price is not wildly
different from the model price. Fairly modest changes in the model
parameters reduce the model price to something close to the market
clearing price. Further, there are a number of reasons why the market
clearing price may be somewhat depressed. Since this is one of the
first such experiments in issuing these securities it would not
be unusual to find that the bidders have been conservative in their
bidding. There may also be downward pressure on the price due to
a potential lack of liquidity for the ESOARS themselves. It is not
clear if a secondary market for the ESOARS will develop. Failing
this, investors may factor a liquidity premium into the pricing
of the ESOARS.
If Zions is able to interest other firms in issuing ESOARS, or if
other banks start to issue similar securities, the market will resolve
the outstanding questions. As the market develops and becomes more
liquid, the market clearing prices may become closer to the model
prices, thus validating the current modelling approaches. Alternatively,
the value difference observed in the first auction may be confirmed
by subsequent issues, in which case the modellers will have to return
to their drawing boards.
Endnotes
1. “How to Value Employee Stock Options,”
John Hull and Alan White, Financial Analysts Journal, January/February
2004, pp 114-118. An Excel-based version of this model that includes
the Black-Scholes model can be downloaded from http://www.rotman.utoronto.ca/~hull/ESOPS/index.htm.
This work was supported by the Ontario Teachers Pension Plan.
2. There is circumstantial evidence that suggests some employees
also surreptitiously use the same strategy to monetize their ESOs.
This is only economic if the number of ESOs held by the individual
is sufficiently large to attract the interest of the trading desk
at an investment bank.
3. To be in accord with the accounting regulation, FASB 123R, the
number of ESOs issued is adjusted to correct for the number of cancellations
before the vesting date.
4. In a Dutch auction, buyers submit a bid that states both the
price per unit and the number of units that they wish to buy. The
market clearing price is the highest bid such that the aggregate
number of units sought at that price or higher prices equals or
exceeds the number of units for sale. All buyers who have bid higher
prices have their total order filled at the market clearing price.
The bidder of the market clearing price gets the remaining number
of units.
5. See http://sec.gov/info/accountants/staffletters/zions012507.pdf
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