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It is no secret that the combined onslaught of globalization, Over-the-Counter
(OTC) competition and technological advancement have put enormous
pressure on traditional futures exchanges. Indeed, in some quarters
there is a growing belief that the good days for traditional exchanges
are behind them. It is thus imperative to examine the state of affairs
and attempt a look ahead.
The world is in a major transformation. With growing demand for
efficiency and speed of executions, an expanding universe of electronic
communication networks (ECNs), and the advent of ever-bigger institutions
of inordinate financial strength and awesome OTC capabilities and
global reach, is there a role for traditional futures exchanges?
Can the old-fashioned resources of futures markets viably compete
in a world where the Internet has removed all borders from global
transactions?
Tough question. Surprisingly, the answer is clearly in the affirmative,
but just as clearly, it is qualified. To remain viable will require
dramatic and speedy changes in the makeup of traditional exchanges.
I make the following three assumptions: First, that hedging activities
in risk management will flow to the marketplace that is the most
liquid. It is axiomatic that market users tend to shun markets that
do not provide certain entry and exit. Second, that markets providing
the widest distribution network on a global scale together with
the most functional and efficient technology at the lowest cost
will be the most attractive. Third, that market participants will
gravitate to the marketplace that provides efficient and financially
secure clearing and settlement procedures.
While there are other requirements for success in the e-commerce
world, the foregoing three principles will dominate in determining
which exchange, which marketplace, or which ECN will win the race
in the 21st Century. Traditional futures exchanges have most of
the necessary elements in place to succeed, but they are no longer
alone. The OTC sector has come on strong, offering a wide range
of derivative products to its natural customer base. Better than
two-thirds of the $80 trillion outstanding derivative contracts
were executed in an OTC venue. Swaps are today the instrument of
choice when it comes to hedging of risk, and the world's biggest
financial firms or banks have captured the lion's share of this
expanding market. Indeed, less than a dozen world banks, mostly
U.S., hold 95% of all reported derivatives transactions. Bottom
line, with respect to liquidity, while traditional exchanges have
a running start and still have much to offer, they no longer have
a monopoly in this regard.
The second requirement--distribution and technological competence--is
not favourable to futures exchanges. Most of the traditional exchanges
are far behind modern-day technological demands. At many exchanges
there still is no viable electronic system that can compete on a
global scale whatsoever. If traditional exchanges are to stay alive
they will have to quickly meet global technological demands. That
requires huge sums of money, the kind of money that is usually available
only within very large financial entities or the public sector.
It is the very reason why nearly every traditional exchange is in
the process of or considering de-mutualizing; abandoning their membership
structure in favour of becoming a for-profit entity with an ability
to go public or offer equity to a potential partner in return for
technology.
The need for distribution is also the reason why many exchanges
have created alliances and continue to create alliances with other
exchanges, be it in equities or in derivatives. Global alliances,
bilateral or multilateral, can theoretically serve as a means of
quickly achieving a distribution network for marketing of products.
With respect to the third critical requirement--clearing and settlement
capability--there is little doubt that traditional exchanges have
the dominant advantage. To begin with, there are but a handful of
major credible derivatives clearinghouses throughout the world.
Regardless of which is the best with respect to this most critical
component, existing exchanges have a commanding lead.
From this brief overview, it should be evident that the potential
for traditional futures exchanges to succeed in the world of e-commerce,
while daunting, is quite real. But time is of the essence. The competition
is not sitting still. Traditional exchanges must act quickly to
take advantage of their inherent capabilities. They must achieve
a level of financial strength, technological capability, and market
distribution for their products as demanded by the global marketplace.
Those that don't will be history. Those that do will achieve a secure
place in the e-commerce world of the 21st Century.
Leo Melamed is Chairman Emeritus and Senior Policy Advisor to
the Chicago Mercantile Exchange.
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